Access resources to support your practice
What is it?
During 2020 the public was invited to stay in-doors as a result of the outbreak of COVID-19. This campaign aimed to raise awareness of that physio practices were still open and available for people to access. It was also aimed to invite people from across the spectrum of age groups from parents to individuals working at home to the older age group that physios were there to support them during this time.
Our message is “if you have a problem from sprains to more serious issues such as heart problems, we are here for you, just ask the physio”. The campaign is designed ensure that the public knew what physios can treat and encourage them to see a physiotherapist during this time.
Advertising Copy
We’re for the sprains, the aches and the painful shoulders,
the strokes, the hearts and the working from homers
We’re for the homeschoolers, the zoomers and the too-long-in-cocoon-ers
We have always had your back.
(pause) We are Chartered Physiotherapists (pause)
We’re open, we’re safe, and we’re also treating patients on-line.
Think of us as your body’s front line service
Find out more at AskThePhysio.ie
Press Play to Listen to the Advert
How will it be promoted?
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Radio
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Public Relations
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Podcast Adverts
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Social Media Advertising
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Social Media Posting
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Google Adwords
Campaign Toolkit
If you are a physiotherapist and would like to support this campaign you can download the following resources from for the Tookit:
All of these are available for you to use in your practice, on your website and via your social media channels.
Spreading the Word
If you are a physio you can share the message
