Women’s & Men’s Health

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What is it?

#AskthePhysio aims to highlight issues or conditions that the public DID NOT know could be treated with physiotherapy.

Our focus in March is on Women’s and Men’s Health and the role of pelvic physiotherapists. Our message is that physios are experts in supporting and helping with conditions such as bladder issues, pelvic pain, incontinence, erectile dysfunction, pregnancy pain and painful sex.

Why Women's and Men's Health?

Discussions around Women’s Health in the media has increased over the last 18 months. Conversations around areas such as menopause has brought women’s health issues into the spotlight and higher in the public consciousness. This has increased awareness of issues effecting women and men such as incontinence. This campaign is designed to educate the public and encourage them to see a physiotherapist as part of their journey.

  • Urine incontinence, or the involuntary leakage of urine, is a common symptom that affects 1 in 4 women. Prevalence of this problem increases with age, as up to 75 percent of women above age 65 report urine leakage*
  • 1 in 10 women in Ireland have endometriosis, an inflammatory condition which occurs when cells similar to those found in the lining of the uterus are found external to the uterus. Women with endometriosis also report bloating, thigh pain, nausea, fatigue, heavy periods and IBS symptoms
  • Worldwide, the rates of chronic pelvic pain for women of childbearing age range from 14% to 32%. Between 13% and 32% of these women have pain that is severe enough to cause them to miss work.*

Physiotherapy can help with factors involved in pelvic pain including low back and hip pain, bladder pain or bladder urgency/leakage, painful sex (dyspareunia), IBS and pain science education. We want increase the publics awareness of this.

How will it be promoted?

  • Public Relations
  • Podcast Adverts
  • Influencer
  • Radio
  • Social Media Advertising
  • Social Media Posting
  • Google Adwords

Target Audience: Women and men 35-50 and 65+ year old women who have these issues but did not know they could seek help to improve their quality of daily life.

Communication Objective: Do not think you are alone. A lot of people suffer from these issues. Chartered Physiotherapist are experts in treating pelvic conditions to improve your day-to-day life.

Business Objective: If you have this type of pain– visit and talk your local physio

Women's Health Radio Advert (Ad copy coming soon)

Script:
Chartered Physiotherapists have always had your back but did you know we restore confidence and repair strength?

Our women’s health physios offer support through all life’s stages, from period pain, pregnancy and birth, to postpartum, menopause, and beyond. 

Treating bladder dysfunction, prolapse, and pelvic pain our physios will help you bring your body back to brilliant.

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